Promogift Madrid

Promogift, the International Trade Fair for Promotional Gifts and Personalization Machinery, is the most important fair in the sector in Southern Europe. It is conducted each year in the Ifema Madrid Exhibition Centre, in a pavilion of around 5,000 square meters. It is celebrated in February, and it lasts for three days.

Furthermore, it is organized by Ifema Madrid, and it gathers more than 140 exhibitors, more than 4,000 companies, and around 5,000 professionals from over 30 countries. The most attended countries have been Belgium, Spain, Bulgaria, the Netherlands, Italy, France, Portugal, and Poland.

Table of content

Leading companies present

The two most important groups in the sector, the Association of Importers, Wholesalers and Manufacturers of Promotional Articles (AIMFAP) and the Association of Manufacturers and Sellers of Advertising and Promotional Articles (FYVAR), are present at the fair.

There are leading companies in the economic sector, among which we can see manufacturers, importers and distributors of promotional and advertising gifts and machinery. On the other hand, there are also advertising agencies, communication agencies, claimants, graphic arts professionals and sign makers.

The companies show off their innovative promotional gifts and are able to connect with potential clients, as well as strengthen their commercial relationship with their regular customers. Some of the most important businesses attending have been: Aleon, Badge 4, Bic Graphic, Disenosnt, Edeusto, eFanShop, Nurimar, Premium Square, Framun, Esmaltados River, Capicua Graphics Star, Giving Europe, among many others. 

Promogift event

Given the prominence of Promogift, contacting an event agency in Madrid to organize your attendance at the fair can be very beneficial for your company. The agency will manage services related to the event, such as the transportation arriving the event, the decoration of stand or the company promotion material, among others.

Innovative gifts in the lead

At Promogift, we have seen great innovative products like the BIC Super Clip Origin, the ECOBAGs from Disenosnt, the new machines in laser technology from Framun, the transparent cutlery and tablets created by production waste by Gobilab, or the own printed balloons by The Royaltex Ballon Company.

Moreover, technological innovations are increasingly relevant at the Promogift event, since different companies already make their promotional creations regarding products and services based on these new tools and ways of functioning. For that reason, this implementation makes companies more competitive among their peers.

prins promogift
promogift innovations

Participation options and activities

The professionals and companies attending Promogift have access to a wide range of commercial offerings in the market, as well as to new trends and product innovations on display.

On the other hand, there are different options of participation for the companies, that assist with their possible product presentations, give them communication resources to have the maximum visibility at the exhibition, and adapt to other needs. All of this facilitates a top business space for all companies attending, offering a great commercial exchange, the option of learning, the possibility to schedule meetings with potential suppliers, compare the different proposals, and much more.


Among the activities are company presentations and speakers, as well as the AIMFAP Awards ceremony, where there are awards the Business Excellence Award and the IDE (Innovation, Development and Strategy) Award. 

As a business, the assistance of an event planner from a DMC in Madrid will be optimal for a great presence at the Promogift in Madrid. Moreover, if you want to be informed of other kind of events, you can visit our article of Fitur Madrid or IBTM World Barcelona.



Laura Osorio

Written by

Laura Osorio
Head of Content (which sounds great), but to sum up what I do: in charge of managing, creating and planning content marketing strategies at a digital environment.


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