Fitur Madrid

Fitur Madrid is a world-renowned international fair specializing in the tourism sector. It is organized by Ifema Madrid, and it has been celebrated annually for more than 40 years. It is conducted in the world’s tourism capital, Madrid, in January, and it lasts for five days.

The event reunites 136,000 professionals, 8,500 companies from over 140 countries, more than 750 stand exhibitors, and a general public of 86,000 attendees. So, if you are a company in the industry, Fitur is a key opportunity to catch up with the latest trends and innovations in the field.

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Fitur Madrid, tourism at its peak

Ifema Madrid is one of the greatest drivers of international tourism. Fitur Madrid, in turn, is Ifema Madrid’s best representative in the world, a city that is the headquarters of the World Tourism Organization (UNWTO), establishing itself as a global reference in the tourism industry.

Fitur Madrid is a meeting point between companies and professionals, as well as other potential customers. It has an exhibition space of 69,000 square meters, ideal for networkingexpanding your business internationally, and exchanging innovation knowledge. Moreover, you will have the chance to benefit from the media’s influence and reinforce your brand’s positioning. 


This international fair appears to be a great opportunity for your company to gain visibility and grow as a business by connecting with new clients and suppliers and developing closer links with your actual customers. Also, it is of great utility to discover the new trends in the sector and get inspired to innovate in your business.

An event agency in Madrid will manage all the steps for you to assist the event. It will offer you different services related to the event like transportation, translation or the staff selection for your stand.

Exhibitors and attendees

Among the exhibitors, you can find local, regional and statewide profiles, as well as public and private companies from the tourism sector. Between the attendees, you can find tour operators, travel agencies and all the different profiles of professionals in the tourism industry that will be attentive to the new destination trends and other innovations in tourism.

fitur japan
fitur italia

Specialized areas and ubications

The specialized areas you can find in Fitur Madrid go from Technology to Sport, passing through Languages, Cruises, LGTB+, Woman, Know How & Export, Screen and Talent.

On the other hand, the enclosure of Ifema has different broad pavilions that are divided by countries. For this reason, your stand will be located in the pavilion according to the country in which your company operates.

A DMC in Madrid will personally help you make your event exhibition ideas come to life. The agency will assist you in the development of the stand regarding the decoration and promotion. The event planners will be aware of the stand’s location, its dimensions, and the installing and uninstalling, offering you security services as well. In addition, you will be able to book photography and even catering services.

fitur madrid pavilions

Tourism-related trainings

At the Ifema Madrid Fair, you can attend conferences and technical seminars that will provide helpful and new information about the sector. This will keep you updated on new developments and changes concerning the tourism industry.

The first three days of the fair are only reserved for professional attendees, giving them the chance to delve into the latest developments in the sector. The other two days, the event is open to the general public so that everyone can enjoy the newest trends in the sector and the new destinations offered.

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fitur activities

All in all, Fitur is the greatest opportunity for companies in the tourism sector. The fair is of global importance due to its capacity, innovations, talent, and diversity, making room for specialized areas in the field.

The Madrid event planners offer you an integrated service for your stand, making it possible for you to personalize it in a differentiated way. You just have to trust the process; at Tuset Eventos, you can be sure it will be a smooth and comfortable one.


Laura Osorio

Written by

Laura Osorio
Head of Content (which sounds great), but to sum up what I do: in charge of managing, creating and planning content marketing strategies at a digital environment.


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