- News
- 4 minutes of reading time
- Author: Valeria Luis
Corporate events have emerged as a prominent trend in the marketing and communication strategies of companies in all fields. However, there is still confusion about what they mean and how to organize them. In this article, we’ll explore what exactly corporate events are, how you can plan one and the various types available. Get ready to become the host of the next corporate event!
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What is a corporate event?
When we refer to corporate events, we are talking about meetings that bring together people and professionals with interests aligned with a specific company. These events, also called corporate events, are an integral part of an organization’s communication strategy. Each event has a unique motivation and is organized according to the specific objectives pursued by the host company. They are live social gatherings designed to achieve defined goals in front of a select audience.
Why hold a corporate event?
Corporate events can be scheduled at different points in the life cycle of a company, determined by the objectives that the organization seeks to achieve. Whenever a company decides to organize an event, it does so for a specific purpose and with the intention of making a profit. Therefore, there are several occasions when companies choose to hold events:
- Presentation of new products for the coming year.
- Presentation of awards to the best members of the year.
- Exhibition of the previous year’s growth.
- Exhibition of customer success stories.
- Promotion of a product, service or idea.
- Commemoration of an achievement or positive results.
Which are the benefits of holding a corporate event?
As mentioned above, the organization of a corporate event entails a series of costs for the company, so it is essential that it obtains benefits from the celebration.
One of the main advantages of this type of events are the benefits they generate, not only in economic terms, which include merchandising sales and return on investment (ROI), among others, but also intangible benefits, such as increased brand awareness and presence in the industry media.
Another important benefit is the enhancement of corporate branding. Building reputation and brand image requires a lengthy process of effort and time, in which the company implements various strategies to strengthen its brand, including the organization of corporate events. These events offer the opportunity to promote the brand within its economic sector and establish relationships with like-minded companies.
The mere fact of holding a corporate event adds value to the company, differentiating it from its competitors and thus contributing to the creation of a stronger and more enduring brand. For that, if you want to organize a corporate event in Spain, you can reach out to our Event management agency in Spain now. We will gladly help you!
HOW TO HOLD A CORPORATE EVENT
Organizing a corporate event involves various components and aspects that must be taken into account to ensure its success and the company’s triumph.
1. Establish goals
Before hosting a corporate event, it’s essential to focus on the why behind the celebration. Questions such as: Why do I want to host this event? What purpose does this event serve? What do I aim to achieve with this event? How will this event benefit me? are crucial for defining the objectives of the event. They will help set the goals and choose the strategy that best aligns with them.
2. Determine your budget
The budget you have available will be key to the event; depending on it, you may have more or less flexibility to include all the details you would like to have present at your event. It’s important to define the budget from the outset to understand what options are feasible and what are not, and to determine which aspects are the most important in order to begin prioritizing.
3. Define your target audience
The next step is to define who you are targeting, your target audience, and the individuals your event will focus on. Understanding their preferences and interests is essential to ensure they leave the event satisfied and feel aligned with the brand’s personality and values, thus strengthening connections.
4. Choose the date and place of your event
Choose the date and the ideal venue for your event. At this stage, it’s crucial to consider the budget, as not all dates or locations come with the same price tag. Therefore, these two factors must align with the predetermined budget.
5. Create the activity guide
Outline the activities scheduled for the event and create a timeline detailing the duration of each. Depending on the activity you wish to arrange, you’ll need to reach out to various event planning companies. Options range from organizing a fun team-building activity to hosting a special dinner, among others.
6. Define the communication and dissemination strategy
When organizing a corporate event that is open to the public, it’s crucial to strategize a promotional campaign to increase awareness and draw in the predetermined target audience. This campaign can be executed via social media, traditional media outlets, or email marketing. The critical factor is to launch the campaign well ahead of time to maximize its impact.
7. Do a post-event analysis
The final step involves conducting a post-event analysis to assess its effectiveness, attendance, and identifying both successful and unsuccessful aspects to consider for future planning. Therefore, it’s essential to have a team capable of providing quick alternatives to address any unforeseen circumstances before, during, and after the celebration.
HOW TO HOLD A CORPORATE EVENT
Company anniversaries
The anniversary of your company is a moment of great importance and expectation to celebrate with your employees and customers. Take advantage of this occasion to consolidate labor relations among your team, recognizing and rewarding their daily dedication. It is also an opportunity to strengthen ties with your customers and reinforce your brand image.
Congresses and conventions
A congress or convention provides a space to share advances, research and trends in a discipline, which makes it an excellent opportunity to strengthen your employees’ sense of belonging. In addition, it fosters union and motivation among them to continue contributing to the success of the company.
Award ceremony
An awards ceremony is a gift to all employees; you’re giving them a fun and enjoyable evening and a memorable event they’ll never forget. It is also a way to recognize the effort that employees put in day in and day out. As a company, holding an awards ceremony adds value to the organization by enhancing your brand image.
Inaugurations
Grand openings offer an ideal opportunity to raise awareness of your company and put you on the road to success. Hosting a corporate event at your organization’s grand opening will give you visibility and strengthen your brand image by introducing you to your target audience. Take advantage of this occasion to make connections and generate interest, as well as to capture the attention of the audience and the media.
Fairs and exhibitions
Fairs and exhibitions are an excellent choice for organizing corporate events. These events bring together companies in the sector, potential customers, suppliers and distributors. Participating in them means making contacts with various industry professionals and building relationships with potential customers.
CORPORATE EVENT EXAMPLE
Once again, the outstanding team at Product Madness has chosen us to organize an event for their employees. This time, it was a summer party on a catamaran – the perfect way to beat the heat.
In the early afternoon, after enjoying a meal with their colleagues, they headed to the port, where a catamaran awaited them for hours of fun on the open sea.
The afternoon featured various entertainment and activities, including a DJ who tailored the music to different parts of the event, a bar serving innovative cocktails, a catering service offering delicious delights, water activities such as paddleboarding, and the opportunity to take a refreshing swim. We also provided personalized merchandise (drawstring bags and caps) featuring the company’s branding.
Improving upon this summer party would be quite a challenge. Are you up for it?
As you can see, organizing a corporate event is quite complex; there are many factors to consider. That’s why we recommend relying on professionals to handle it, and will take care of all the necessary services. For example, if you want to organize a corporate event in Barcelona, our DMC in Barcelona is ready to assist you with services such as: event venues, transportation, decoration, catering, translation, promotion, among others!
Reach out to our team for free and non-committal advice!
